Artists of all sorts can surely relate when brainstorming comes into play while seeking for clues on how to reach the right audience, and in my case, regarding my publishing and marketing experience. My wits were no exception as I felt hindered while searching for ideas on where to sell my auto-biographical memoir concerning spousal abuse. The entire matter became my top priority given that I aspired to reach anyone who has ever endured an abusive relationship past or present.
The question I asked myself was, “Where would a person aka 'casualty of abuse' be found?” The answer came quickly when I searched my broken past. I nearly shouted out with glee, “Everywhere! The wounded can be found all over, undertaking the same daily routines as you and me!” My thoughts swirled and before long, ideas began to flow.
Women of various ages, and yes, even men might be buying groceries, going to the doctor’s office, shopping for clothing (possibly secondhand), and buying auto fuel or riding a bus. Some might even be found at the hospital, being treated for injuries!
So I made a list of businesses, including addresses and phone numbers and sent the list off to my marketing representative, per her request. She then began contacting venues for a possible book signing event. Unfortunately, the majority of business politely declined with no explanation. The one who did explain, said my did book did not fit their foot traffic. So, rather than give up I decided to distribute my bookmarks to people I met in my daily routine with hopes of drawing interest and pounding the pavement for possible venues. Thus began the conversation at my place of worship, via a church leader, requesting to rent the lounge for a pre-release party for ‘A Vision Beyond Abuse’ book to promote and stimulate interest. My request was approved, the rental fee paid, and the date set. All was well except for one key obstacle.
A different leader confronted me with a stern look and a warning to steer clear of advertising openly (flyer or invitation) so the church wouldn’t lose its non-profit tax status. Oh my goodness, another hinderance! So, during the time leading up to the event, I whispered the news by mouth, but detected many would forget when the date arrived. But that’s when things became electrifying. Somehow God made a way and forty + people attended! Alleluia!
A month later my books arrived and I knew instinctively that I desired to give a book to each family member instrumental with the creation of my book. Because of my gesture, surprisingly, the word about my book began slowly spreading along with my next venue. While at the Chiropractor's office, the conversation veered to my book and the doctor freely offered the use of his lobby for a book signing. I was becoming almost giddy with delight!
At the same time, I was becoming more involved via my newly created book fan page on facebook. In order to reach those who might be drawn to the topic of my book, I spread the word in a big way by commenting on the NCADV fan page and Tate Publishing’s fan page. In turn, I made some new acquaintances, allies, and some really great fellow authors. This venture was turning into something bigger than I ever imagined!
‘A Vision Beyond Abuse’ official release date was February 22nd, 2011. At that time, there was a blitz of brief TV commercials on select cable channels. The book became available (by request) at most books stores and available on Amazon and Barnes and Noble's websites.
Looking back, I must admit that I was completely clueless. What started out as a personal journal turned into something far greater than I ever imagined leading me on a path to the destination where I am now, a wounded healer and author. My particular purpose was to find healing in order to move forward. What I didn't realize at the time was that God was drawing into me into His plan, His purpose. For that I am exceedingly grateful and humbled.
Matthew 19:26 - Jesus said, “With man this is impossible, but with God all things are possible.”
Keep on smiling,
I sense a need for something greater than self. So, I am led by Christ's love to be an encourager as I share about His faithfulness and grace.